Tuesday, April 6, 2010
A random sighting of the famous proverb "All work and no play makes Jack a dull boy" is what sparked off this idea. Rather than seeing work and play as two separate activities, I sought to reconcile the idea in a single typographic treatment, while still exposing their peculiarities. Eventually, I settled on creating a work environment in a very playful way. To do this, I used a variety of contrasts.
For instance, the rather plain perspective and frontal camera position makes this a very plain, static environment. This however is broken by the two words that float around the scene and add a sense of motion. There is also a contrast of light. The work side is somewhat dark, while the play side is well lighted. All in all, this is typically organized working environment that has somehow lost control of itself, in a good, entertaining way. Read more on this links Part 1 | Part 2